How to find (and keep) volunteers
HUC grant-holders share their top tips.
Volunteers are at the heart of most local charities and community groups. According to the Government’s Community Life Survey, 16% of people volunteer in a formal capacity (e.g. through an organisation) at least once a month. While this figure seems high, the reality on the ground is that organisations across London are struggling to find volunteers.
Numerous reasons were discussed for this at a recent HUC grant-holders meeting. According to the group, a key challenge is finding volunteers who have the necessary skills, confidence and time to give. A lack of staff and resources to recruit, train and supervise volunteers was also raised.
Retaining volunteers is also a challenge. People often have to give up volunteering or reduce their hours when they find paid work, for example. This has become an increasing issue due to the cost-of-living crisis, with more people needing to work extra paid hours to make ends meet.
On a brighter note, the grant-holders had plenty of tried and tested ideas to share. These include:
Publicise opportunities
- Make a short video to give potential volunteers a sense of what volunteering will be like.
- Advertise in community spaces, e.g. churches, schools, doctors’ surgeries and libraries.
- Make it very clear what the volunteer role is, including any specific skills that are needed.
- Showcase existing volunteers who reflect your target communities.
- Organise one-off events and small projects to give people a taste of volunteering.
- Follow up with volunteers who’ve not helped out for a while.
- Keep a list of people who’ve expressed an interest in your organisation to contact when you need volunteers (as long as you have their permission to do so).
Create a welcoming environment
- Create a safe and inclusive environment.
- Provide a good induction, along with training and ongoing supervision and/or mentoring.
- Make people feel valued and invest in them.
Build a network
- Build partnerships with relevant organisations, e.g. partner with colleges and universities to offer work-experience placements to students.
- Ask other community groups and organisations to publicise your activities and volunteer vacancies, in exchange for publicising theirs to your audiences.
Other ideas
- Make sure the first contact – whether in person or online – makes potential volunteers think “Wow, I want to be part of this.”
- Create micro-jobs for people with limited time or capacity.
- Enable an overlap between front-line volunteers and trustees.
Volunteering resources
If you’re keen to attract and keep volunteers, the following websites will be of interest:
- Access training and advice from the H&F Volunteer Centre.
- Connect with new volunteers at Do It.
- Promote volunteering opportunities at Simply Volunteer London (which replaced Team London in March 2024).
- Download Volunteer Centre Sutton’s Volunteer Management Toolkit.
- Read guidance on how volunteering might affect benefits.
- Read about Disclosure and Barring Service (DBS) checks.
- Check government guidance on the DBS process.
- NHS England offer free safeguarding training for volunteers. Register for e-learning programmes here.
- Attend the H+F Cost of Living Alliance’s networking event on 11th July.
- Access advice on skills-based volunteering in the Lloyds Bank Foundation’s new report – Skills Based Volunteering: A Win, Win, Win.
Networking meetings
The grant-holders were attending a networking event at Sycamore House. 13 charities and community organisations were joined by HUC staff and a guest from the H+F Volunteer Centre. If you’re a HUC grant-holder, we’ll email you details of our next networking event nearer the time.