WiggleWaggle World
Helping children and parents to dance their way to fitness

Dance and music bring people together. They boost our mental and physical wellbeing, and they’re a lot of fun, whether you’re a child or an adult.
However, if you’re struggling to afford basic essentials like rent and food, then paying to attend a class is almost impossible.
That’s where WiggleWaggle World comes in.
The CIC was started by Keisha Morgan for low-income families in Hammersmith. She explains, “I was on maternity leave with my second daughter. I was taking her to early years music sessions, which were £15 to £20 for just one class, and thought, ‘What if you don’t have money, but you still want to do quality musical activities with your children? Where do you go?’
“So, I started running music and movement classes in children’s centres, nurseries and then primary schools. WiggleWaggle grew from there.”
The classes are inclusive and help to support gross motor, language and emotional skills, particularly for under-5s. They’ve proven very popular with children, parents and teachers alike, so Keisha is now delivering several classes a week, along with children’s parties and family-friendly community events. She shares, “It just lit a fire in me. There’s a real need for this, for the community, and I just want to take it as far as I can. Life is challenging for a lot of people, so if I can just spread a bit of togetherness, connection, joy and happiness for people in the community that I grew up in, then I want to do that. We’re having a great time!”
Zumba at Old Oak
While Keisha’s main focus to begin with was young children, she soon realised that there was also a need amongst their parents:
“A lot of the parents want to exercise, but they don’t have anyone to look after their children, or they can’t afford to do things for themselves. Financial hardship shouldn’t be a barrier to stop people from exercising.”
Keisha started running free Zumba classes at Old Oak Community Centre, funded with the help of a grant that the centre secured from Hammersmith United Charities. When the funding came to an end, Keisha applied for a grant for WiggleWaggle. We were able to provide £2,530, which meant the Zumba classes could continue.
In many cases, the classes are the only organised activity that the women can do on a regular basis. The benefits extend far beyond the health impacts alone. As one participant shares, “Not only has it built up my fitness and stamina it has also built up my body confidence. With the cost of living as high as it is, I can’t afford gym memberships so this free class which is for the local community is brilliant. There are extra bonuses aside from the fitness too: you get to meet new people, make new friends, talk to neighbours you had never spoken to before (even after 20 [years] living on the same street!), laugh and have fun.”
Keisha adds, “Women say to me, ‘If I didn’t have this class, I don’t know what I’d do. This is my mental health support.’ The feedback I’ve had has been a real outpouring of love.”
As well as the Zumba classes, Keisha used her grant to throw two community parties, one of which was a Christmas party with food, drink, entertainment and a visit from Father Christmas.
Keisha has big ambitions for WiggleWaggle, including reaching more families in the borough. She’s already running a daytime class where women can bring their babies, and she plans to apply for more funding so that she can offer free childcare alongside the evening classes.
She adds, “I threw a party for the parents of WiggleWaggle children, which went down really well, because they never really have a night off. The opportunities are endless; we could have retreats; we could get a coach to the seaside and do WiggleWaggle on the beach…
“This is my community – I grew up here, I went to school here – so it’s really nice to connect with families and give something back.”
Take part in a WiggleWaggle class
- Keisha’s free Zumba classes are held on Thursdays (term-time only), 6.30-7.30pm at Family Hub Old Oak Community Centre.
- WiggleWaggle’s dance & music classes for under-5s will be restarting soon.
You can find out more about WiggleWaggle on Instagram @keishawigglewaggle



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