Writing a funding proposal that shines
Find out about local funder John Lyon's Charity and how to make your proposal stand out from the crowd
By Anna Hoddinott, Senior Grants & Communications Manager – John Lyon’s Charity
John Lyon’s Charity believes in transforming the lives of children and young people by creating opportunities for them to learn, grow and develop through education. We support organisations that deliver services to children and young people from birth up to age 25, or 30 for those with special educational needs or disabilities that are based in nine London boroughs: Barnet, Brent, Camden, Ealing, H&F, Harrow, K&C and the cities of London and Westminster.
While we have a focus on education, we see this in its broadest sense so will fund a whole range of activities for young people from opportunities within the arts, sports programmes, youth clubs and youth services, emotional wellbeing initiatives as well as projects that support children to access academic learning.
We are about opportunity rather than disadvantage and see our role as enabling all children and young people throughout the Beneficial Area to access things that they normally would not be able to. We can give grants to registered charities or those with automatic charitable status as well as directly to state schools. More information can be found here.
How to apply
Most of the grant funds operated by John Lyon’s Charity have a two-stage application process which involves an initial proposal letter followed by an application form. The exception to this is our School Holiday Activity Fund, which has a single stage application form process, to enable funding to be accessed quickly.
The initial proposal letter is your first opportunity to engage with the charity and it is therefore important to get this right. A good proposal doesn’t have to be long – we recommend about two sides of A4, but this is not a hard and fast rule and we don’t stop reading at the end of the second page!
Here are our top tips of things to include in a good proposal letter:
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- Summarise your organisation clearly and concisely:
If you have not applied to John Lyon’s Charity before, the best place to start is in a brief introduction to your organisation – what you do, why you do it and who your beneficiaries are. If you have applied to us and have received funding, you could provide a brief synopsis of developments and changes within your organisations since your last funded programme. - Be specific about your request:
The best proposal letters are very specific. We cannot respond to general charitable appeals, so the more specific your request is, the better understanding we will have about what your needs are. The first place to start is explaining what you need the funding for. If it is for a contribution towards core costs – say this. If it towards a specific project, please provide information about what you intend to do eg activities at a youth club, arts activities etc. - Demonstrate the need:
Why do you think the project needs to happen and how do you know this? What gap is this project going to be filling and what do you expect the outcomes to be? How will it benefit children and young people? - Paint a picture of who will benefit:
Who exactly will be participating in your project or engaged with your organisation? Is it an open-access programme for anyone to attend? Are you targeting your work to a specific group of children and young people? Is it a mix of ages? Will you have a focus on young people with special educational needs and disabilities? - Explain where your activities will take place:
It is important for us to know where you will be delivering your activities, especially if you do not have a permanent place to work from. It is also particularly important for you to tell us where the young people are from as we have a very specific Beneficial Area and can only fund activities for children from that area. We are happy to provide partial funding in proportion to the numbers of children and young people that will be from our Beneficial Area. - Be clear about costs:
We would like to know how much the project costs in total – or if you are applying for core funding, what your organisation budget is for the year – and how much you are requesting from the charity. It is always useful to supply as much financial information to us as you can at this stage. If you are applying for funding for more than one year, please supply a budget for each of those three years.
- Summarise your organisation clearly and concisely:
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More information
- About John Lyon’s Charity grants: John Lyon’s Charity accepts applications for funding throughout the year, but funding decisions for larger grants are made in June, November and March. It can take up to six months for an application to be considered so for the November round, proposals should be with the charity by July at the latest. For more information, please see our website or you can contact info@jlc.london if you have any questions.
- About Hammersmith United Charities’ grants: Our next deadline for grant applications is 24 September 2021. Find out more about our grant programme here.